Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc. was founded in 1996 and has revolutionized branding within the hotel industry. Since then, the company has expanded to include a broad spectrum of hospitality-related ventures. Vantage and its affiliates manages resources in hotel ownership, management, marketing, national brand affiliation, insurance, and real estate.
Vantage has received numerous accolades and industry awards:
- National Chain Leadership Award: 2003, 2005, 2006, 2007, 2008 and 2009
- The only hotel company to be featured on the Inc. 500/5000 list of Fastest Growing Private Companies for four straight years: 2006, 2007, 2008 and 2009
- Recognized by Lodging Magazine as 2006 Innovator of the Year
- Vantage is the 10th largest hotel company in the world
The Freestyle® Brand Affiliation Model
The Vantage Hospitality Group understands that the "one size fits all" model does not work with a national brand affiliation. This understanding resulted in the development of our unique Freestyle® Brand Affiliation Model. This innovative concept addresses the changing trends in the lodging industry and the fact that hotel owners know their own markets better than anyone. The Freestyle® Brand Affiliation Model presents our members with the freedom to operate and market properties based on meeting the demands of their customers while enjoying the national brand recognition and resources associated with a national hotel chain. Vantage's philosophy focuses on "educating, not mandating," resulting in higher Return On Investment (ROI) for our members.
Unique Features of the Freestyle® Brand Affiliation Model Include:
- Freedom to operate your hotel and design customized strategies, allowing for maximum R.O.I.
- Flexible standards that meet the demands of your specific market niche and guest segment
- Low membership fees - flat fee or 3 percent - your choice!
- Short-term contracts
- No liquidated damages
- Member-driven Advisory Board and Ad Council
- A voice and a vote in policies and procedures
The Freestyle® Brand Affiliation Model Is Successful because Vantage Supports It with:
- Regional and global brand and strategic sales, including consortia and corporate travel programs
- Central reservation system
- Global distribution through Amadeus, Galileo, Sabre & Worldspan
- Property Management Systems by leading industry providers - your choice
- National advertising and public relations programs
- Worldwide strategic alliances and purchasing power
- Comprehensive membership support services at corporate and regional levels
- A high level of brand standards by tier; while offering our members the flexibility to make choices within their own markets
The Return On Investment (ROI) Promise
We're so confident that The Lexington Collection has the most comprehensive resources and revenue-generating programs in the industry for your hotel that we offer a 100% Return On Investment Promise!
In what must be one of the boldest moves in the history of the lodging industry, The Lexington Collection is putting its money where its mouth is by offering members a 100% Return On Investment Promise!
The premise is simple, The Lexington Collection promises to delivermore revenue than what an owner pays inmembership fees. If we don't,we will work directly with the member to put an action plan into place. If, after a determined amount of time, we are not exceeding the member's goals, we will waive the membership fees until acceptable delivery of business is realized.
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